Description
Stories crossed by stubbornness, unexpected chance, family anecdotes, popular reactions and, of course, the craft and the infallible hand of artists and graphic designers. The authors delve into the process of creating iconic brands such as Anise of the Monkey, Apple, Nike or Chupa Chups, in a compendium of case studies in which the tension between technique, human factor and hidden sociocultural context is clear. behind the appearance of much of the proper names of our visual imaginary. Fifty essential chronicles to understand the visual keys of our time.
Eduardo Herrera and Leire F. Iñurritegui are professors of graphic design at the Faculty of Fine Arts of the University of the Basque Country / Euskal Herriko Unibertsitatea. Directors of Letraz Graphic Design and Typography Research Group of the UPV / EHU, are authors and publishers of several books on visual communication. His teaching and research work has always been guided by curiosity and interest in what, why and for what of what makes up our graphic ecosystem.
Technical description of the book:
15x21,5 inch
208 pages
Espanyol
ISBN / EAN: 9788425230776
rustic
2018
