Description
When planning the design of a digital application or data-rich publication, designers are inviting the user to step in and explore a scenario. Editorial design, branding or attractive and intriguing commercial spaces use communication strategies that guide and accompany the user on a transformative journey. With this book, Ellen Lupton manages to discover these dynamics and the functioning of visual perception from a narrative point of view. From dozens of tools and concepts explained in a vivid and visual way, it will help any design professional to understand, play and amplify the narrative power of their work.
Act I. Action> Discover the narrative patterns that underpin the stories, such as the narrative arc or the hero's journey, and learn to apply them in the relationship that users establish with products and services.
Act 2. Emotion> Understand the link between design and our feelings and moods. A user’s emotional journey can range from irritation to joy and you can accompany that journey.
Act 3. Sensation> Know the importance of perception and cognition, active processes and key transformers. Explore stimuli inspired by the principles of Gestalt psychology or the concept of affordance.
Sequel> Does your project illustrate an action well? Does it include a call to action? Have you developed empathy with potential users? Do you encourage the user to get involved in an active and creative way? We will give you tools to achieve this!
Technical description of the book:
Translation: Álvaro Marcos Lantero
16,5x21,5 inch
160 pages
Espanyol
ISBN / EAN: 9788425231865
rustic
2019 (2th edition)
