Description
Psychologists define creativity as "the production of new and appropriate ideas in any field of human activity", but creativity is also a profession and, as such, involves a series of working conditions and situations that are not always easy to carry. In this book, Frank Berzbach analyzes with humor and lucidity the factors that condition the performance and creative ability of the design professional, and provides a series of reflections and practical advice to develop in the day-to-day work of the study, agency, or isolation without discouragement.
From illustrators who work alone at home to advertising art directors who are in charge of a large multidisciplinary team, any creative profile will find in these pages an illuminating portrait of the world of work and a practical guide. to acquire good work habits and not get stuck throughout the career path.
Technical description of the book:
17x24 inch
184 pages
Espanyol
ISBN / EAN: 9788425226007
rustic
2013 (7th edition)
