TEST69378

BOOK PSYCHOLOGY OF COLOR

34,95 (VAT included)

SKU: 112260

We know many more feelings than colors. This is why each color can produce many different, often contradictory effects. The same red can be erotic or brutal, inappropriate or noble. The same green can look healthy, poisonous or soothing. A yellow, radiant or hurtful… No color has meaning. Its effect is determined by its context, and people who work with colors should be thoroughly familiar with these contexts and these effects.

Description

This book explores the relationship that colors have with our feelings and shows that they are not accidentally combined, as their associations are not mere matters of taste, but universal experiences that are deeply rooted in our language and in our thought. Organized in thirteen chapters that correspond to the different colors, the volume provides a great amount and variety of information on the colors: from these and popular knowledge, to its use in the design of products, the different tests that are they are based on colors, healing through them, manipulation of people, or color-related names and surnames.

The diversity of this approach makes Eva Heller's work a fundamental tool for artists, therapists, graphic and industrial designers, interior designers, architects, fashion designers, publicists and all those people who work with colors as a tool. fundamental. A book that has already become a classic.

Technical description of the book:
17x24 inch
288 pages
Espanyol
ISBN / EAN: 9788425219771
rustic
2010 (26th edition)

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