TEST69378

BOOK THE WAY OF CREATIVE CAST (D)

17,95 (VAT included)

SKU: 112334

Guide to reinventing our practice and our look

Description

When Steve Jobs faced an important decision, he went for a walk. At Pixar they have established braintrust as a fundamental principle. Murakami approaches writing in an organized and methodical way, like an athlete. The Beatles decided to invent a parallel band, fictional and chaotic, so as not to stagnate… The spirit of the creative can be released in infinite ways and this book reveals the secrets of some of them.

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